BAGGU— Art Direction

Baggu is known for it’s colorfull patterns, fun colors and being “it” girl bag company. We wanted to make it seem like the cool teenage girl out with all her baggu accessories. Fun colors, mix of patterns, things found in a purse of a funky, quirky, girly-pop.

Artificial lighting and outdoor settings.

set designed, and directed: Jane Coates

photographer: Kennedy Mann